The Hidden Power of Websites
Updated: Jun 21, 2018
We’ve all heard of websites. We know that they should be responsive to any device, have useful information that customers are looking for and of course the right tone of voice when it comes to branding and content. But I am going to let you in on a little secret… Websites are much more powerful than that!
Websites are not only a digital version of your brick and mortar store, they are THE place where you can learn more about your customer and their behaviour. This becomes even more important when your business is looking at selling products online via e-commerce, customers register¬ for a quote or a specific landing page for a special that you have going.
What if we told you that you can target Facebook Campaigns to customers that visited a specific page on your website with a certain product. Or that the integration of Google Analytics that will allow you to specifically measure success of Search Engine Marketing Campaigns (SEM), customer behaviour on your website and much more.
Or the Google Analytics data from your website shows that you are getting a lot of visitors from an age group you were not aware of! This info can be used to create more finely tuned radio or TV ads as well.
What does it all mean? Contact your local DMA Digital Specialist to help you decode your Google Analytics data.
You now know that your website is one of the most powerful tools to tell stories about your brand and products. It is also one of the few places where your business does not have to share with countless others, so make sure you have quality visual content and an easy to navigate website that loads fast once customers visit.
When customers hear, or see your advertising on tv, radio, print or outdoor advertising, the first thing they will do is look up your website, often on a mobile device, so it is vital to have a website that is responsive and works on all devices.
Not sure if your website is up to scratch? Or do words such as Responsive, Google Analytics, Facebook Pixel, SEM and SEO make you dizzy? Get in contact with Southern Cross Austereo in your area and let one of our Regional Digital Specialists help you understand what your website can do for you.
DMA - We are here to help.
PS: Want to check if you have Google Analytics or Facebook Pixel installed on your website? Check http://www.gachecker.com/ for Google Analytics and for Facebook Pixel, use chrome and use the following addon
Jhon Entrop - Digital Specialist, Tasmania